How did a backend Linux guy like me get into the position of having to become a technical SEO expert overnight? Other departments have SEO experts, and my boss wants us to be able to have some authority over our own web properties. Fair enough; and overnight is a little strong.
My thinking is that possession is 9/10ths of the law. How are we monitoring these sites now? Who has access to the tools of the trade for these sites?
- google search console
- bing webmaster tools
- google analytics
- Splunk or LogStash
Once we have access in place, there are good blog entries (better than mine), on the subject. Without these tools, it doesn’t matter how much expertise I build on this little practice site: I won’t be able to able to do any technical SEO on the sites that matter more.
It’s a real question whether we get access. If we don’t get access to the tools of the trade, I’ll just have to sound knowledgeable about the process.